You are a B2B SaaS or Manufacturing company, lacking capacity or insights to drive lead generation and revenue growth.
I serve as your Fractional HubSpot and GTM partner, by blending strategic insights with pragmatic support.
As a result, we enhance your pipeline growth and Go-To-Market effectivity.
Are you HubSpot data rich, but insights poor?
You already have an abundance of data.
Your HubSpot portal has piles of promising business data.
And still we all want even more data, right?!
The thing is:
You will have to dig through the data to reach the gold and streamline your GTM impact.
What's the problem behind this?
A disconnect:
❌ Disconnect of processes and team
❌ Disconnect of demand and value proposition
Let's combat your capacity or disconnection issue. I'm an allround contribution to your team on both a strategic and operational level:
HubSpot
operational
- Marketing, Sales and Service Automation
- Dashboarding and Reporting
- CRM Implementation
strategic
- CRM Discovery and Blueprint
- Integrate HubSpot Apps
- Portal Audit
Go-To-Market (GTM)
operational
- Target Account Automation and Data Scraping
- HubSpot CMS, Wordpress and Webflow
- Growth Marketing Specialist
strategic
- Account Based Marketing
- Go-To-Market Strategy
- Revenue Architecture
Partner
operational
- Training and People Development
- Capacity & Seniority
- Project Manager
strategic
- Fractional Marketing Leader
- Workshops and Consultancy
- Brand Development
Wouter Dieleman | HubSpot ABM Consultant | Netherlands | 10 years HubSpot experience:
Mattheus possesses incredible tactical and operational HubSpot knowledge and a deep understanding of GTM technologies. His unwavering curiosity brings a constant stream of fresh ideas to the table. Growth hacking, growth marketing, HubSpot data visualisation and optimisation — Mattheus has the toolbox for all of it. If I ever was to think about a T-shaped or an extremely broad marketer, he is it.
Even in HubSpot CRM you can go a long way working with Mattheus. And don't underestimate his strategic intelligence either. His desire to achieve GTM efficiency for clients paints a picture of a future (fractional) CMO if you ask me.
One of the highest recommendations I've written in my career. I can testify in full to Mattheus' abilities. He has directly helped me strategically, developed tactics, and implemented growth experiments that yielded immediate results. I have more pipeline because of Mattheus, it's as simple as that.
Account manager | Manufacturing and engineering | Netherlands | 5 years HubSpot experience:
Mattheus has been a key contributor to our marketing efforts for over two years.
As his direct point of contact, I immediately recognized his dedication and enthusiasm. He took the initiative, recommending significant improvements to our website, SEO, and various other areas.
These enhancements resulted in an increase in relevant downloads, which directly led to new sales opportunities.
Above all, Mattheus is a great guy and a pleasure to work with. His presence on our project will be greatly missed.
Regional Digital Product Owner | Manufacturing | Malaysia | 3 months HubSpot experience:
Mattheus went beyond the extra mile. He helped us in our HubSpot migration but also supported us in bringing our marketing to the next level along the way.
Marketing and sales manager | Manufacturing and engineering | Germany | 4 years HubSpot experience:
Working with Mattheus over the past two years has been a rewarding experience. From the outset, his approach combined professionalism with a flexible problem-solving mindset, which was invaluable as we navigated both routine tasks and unexpected challenges.
Throughout our collaboration, Mattheus consistently demonstrated a strong commitment to finding solutions that balanced both strategic goals and practical implementation, which made a real difference in our project's success.
The progress in our way of working, especially in the last few months, reflects his openness to feedback and his drive for continuous improvement.
Overall, I greatly appreciate Mattheus’s dedication, his clear communication, and his positive influence on our project’s outcomes. I would happily work with him again in the future.
Alex de Winter | Founder and owner at Smaac | Netherlands:
Intelligent, decisive, and loyal. Three words I find very fitting for Mattheus. Mattheus has been a part of the Smaac family for 4.5 years, and I can honestly say that it has been an absolute privilege.
He is someone who often spots the problem before it arises and already has the solution in sight. The door at Smaac is always open for you, Mattheus. Thanks!
Kevin van Beers | HubSpot CRM consultant at Conversion Crew | Netherlands | 10 years HubSpot experience:
It was a pleasure to work alongside you Mattheus. Always eager, willing to learn and help everyone who needed it. Those are great traits to have as a consultant and as a person moving forward!
VP Sales and Marketing | SaaS | Netherlands | 4 years HubSpot experience:
Mattheus' knowledge and expertise were of great added value to us. Mattheus helped us think about how we can use the data from the marketing campaigns in future decision-making.
By building professional dashboards in Hubspot, the data is structured and transparent for everyone.
Global marketing manager | Manufacturing | Netherlands | 9 years HubSpot experience:
Mattheus has helped and inspired us with inbound marketing support for over two years.
His eagerness delivers him and the customer successes, innovation and knowledge about the latest trends in online marketing.
He is very easy to work with, a practical sparring partner; both operationally and strategically.
If you want to make the next step in online marketing, you should definitely invite Mattheus for a cup of coffee.
Lecturer | Fontys University | Netherlands:
Mattheus was part of a team of experts from Webs and trained our marketing students at Fontys University of Applied Science in Inbound Marketing.
His enthusiasm and positive energy had a nice effect on the students. In the multiple sessions the students experienced the process that Webs follows when a solution is offered to a client. Mattheus did a great job and we hope to see him back next year!
Digital marketing manager | Manufacturing | France | 4 months HubSpot experience:
Mattheus has been a great help in our migration within the Hubspot ecosystem. He was very attentive to our problems and he gave us the technical answers adapted to our business needs. His responsiveness was also highly appreciated.
Ton Kool | Global HR Business partner at Danone | Netherlands:
I’ve really enjoyed working with Mattheus on the development of several corporate websites.
Mattheus is creative, sharp on both (project) structure and content, asks the right questions, and effortlessly connects with the right people internally.
His expertise in the collaboration led to a great end result that we are very happy with.
To be launched in Q1 2025
Why?
- You want to innovate and go beyond what's currently possible.
- I love to try new smart plays and I want to be honest in first time pilots
- We both want to contribute to society
As part of this purpose to pilot project, you donate 50% of the budget to the Prinses Beatrix Spierfonds foundation upfront.
If you're satisfied with the results, you'll pay the remaining half. If I don’t meet your expectations, you owe nothing.
What does this mean?
- Honesty in partnership
- Risk reduction to pilot
- Tax deduction (ANBI)
Examples of pilots I'm interested in:
- Clay data enrichment on inbound leads to create personalised follow up messaging.
- Integrate third party intent data (LeadInfo, Fibbler, Trigify).
- [SaaS] Trigger HubSpot onboarding and churn signals based on product usage.
Conditions: recurring customer, pilots between 10-40 hours and mutual interest.
Pioneering Package
Ideal for workshops, quick audits or short term support to kickstart your growth.
10 hours
€1.250,- excl. VAT
Expires in 50 days
Progress Package
Perfect for little projects like dashboarding, buyer journey audits or lead nurturing.
30 hours
€3.300,- excl. VAT
Expires in 150 days
Weekly Support
My preferred partnership: ongoing fractional support for optimal impact and growth.
Day rate
€800,- excl. VAT
Minimum of 6 weeks
Let's combat your capacity or disconnection issue. I'm an allround contribution to your team on both a strategic and operational level.
So, I like to build upon your story, your data and your impact.
It energises me to improve the data from your processes.
And then to leverage the data to create smarter processes.
Being able to visualise or boost your team’s efforts and processes, helps to drive insights, alignment and impact.
Can you visualise what that would mean for your role in the company?
Let’s chat about what’s holding you back.
Mattheus Swinkels
Fractional HubSpot and GTM partner
Why work with me?
✓ 7-year Marketing Agency Track Record
✓ Official HubSpot Solutions Provider
✓ Trained 200+ HubSpot users
You are a B2B SaaS or Manufacturing company,
lacking capacity or insights to drive lead generation and revenue growth.
I serve as your Fractional HubSpot and GTM partner, by blending strategic insights with pragmatic support.
As a result, we enhance your pipeline growth and Go-To-Market effectivity.